Susan Ireland brings more than 30 years of business operations and program management experience to her role as a transformational coach and business consultant. As a longtime business operations executive with Boeing, she knows what it takes to navigate the complexities of a large global organization – and what it's like to be the only woman leader in the room.
When we met Susan, she was ready to take her coaching and consulting business to the next level. We helped Susan clarify her services as a coach and consultant, and wrote foundational brand language and website copy that conveyed Susan's unique value proposition in driving transformation for her clients. Our work included a unique visual identity that's congruent with the brand identity for Seasons Leadership, a business Susan shares with co-coach Debbie Collard. The end result is an authentic brand that helps Susan connect with her ideal audiences and become their partner and guide for growth and success.
Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Branded Email Marketing, Photography Art Direction
"Working with Kristin and the DesignGood team has accelerated my progress toward my business goals and created more opportunities. Through it all, I was supported, challenged, encouraged, and stretched to look at my business in new ways. Their work resulted in a beautiful new brand and website that reflects my vision, mission, and values in a meaningful and authentic way. Their method was structured and thorough – yet flexible to my unique needs, perspectives, and way of working. The team gave me the space to think, create and change my mind while at the same time keeping me on track so that my website could be completed on schedule (an incredible feat!). I am proud of how I am now showing up to the world and appreciate the ongoing support of the DesignGood team. This was not a one-time business transaction – Kristin and her team create and nurture meaningful relationships with their clients, and I am proud to be a part of their client circle!"
Founder & Coach