Sage + Form

Systems and processes are key to how we work here at DesignGood. They help us get clear, see where we're going, stay on track and meet our goals. So, when Allison Li told us about her systems-oriented approach to coaching, we could relate.

Allison found her first calling as a systems engineer, evaluating, designing and implementing systems in disaster response, humanitarian logistics and healthcare. While training as a coach, she began to see how she could apply her expertise to achieve optimal results in personal wellbeing. In addition to branding and website design, we helped Allison define her business framework and signature offerings to convey her unique approach to coaching. The result is a fresh take on coaching for wellbeing – and personal growth by design.

Our Contributions

Branding, Copywriting, Business Strategy, Website, Visual Identity, Logo, Digital Design