As a thought-provoking and informative media hub for industry creatives and fashion leaders, Fashioncast was already in play when we met brand co-founder Michael Gloster. The podcast had multiple episodes and a functional website, but Michael recognized the brand was ready for a makeover. He knew DesignGood would be the right fit to build the brand's visual and verbal identity.
While the word "fashion" usually elicits images of glitz and glamor, Michael's "big why" in creating Fashioncast was to draw back the curtain on the issues he felt warranted greater coverage, like sustainability, labor ethics, psychology and other compelling subjects that have a profound impact on the industry and the economy. In honing the Fashioncast brand messaging and designing the website, we identified five core areas of focus that serve as unique differentiators and help site visitors quickly see how Fashioncast offers unique insight into the world of fashion by covering design, business, ethics, sustainability and technology. In developing the visual identity, we created a tailor-made wordmark to appeal to the aesthetic interests of fashion aficionados. The movement and interplay of the logotype letterforms reflect the dynamic and evolving nature of the site content and the industry itself, while the black and white color palette, complemented by a warm beige, conveys an established, classic brand identity that never goes out of style.
Brand Positioning, Visual Identity, Podcast Branding, Website Design, Copywriting, Branded Email Marketing
"Transformative. It's the only way I can describe the DesignGood experience for the business and myself. Facing that proverbial path in the road, I could either wind down my show or rebrand. I decided to rebrand, and I am truly thankful I chose DesignGood for the makeover! Their unique and thought-provoking approach allowed me to critically rethink the current and long-term mission of the brand. I was impressed by the staff’s depth of knowledge, systematic follow-through, and ability to consistently exceed expectations. No other professional collaboration has been as profound, rewarding, and impactful as the time spent with Kristin and the DesignGood team. The new website is repeatedly referred to as “amazing,” has already attracted more listeners, and led to content expansion plans! I couldn’t have asked for anything more! Thank you, DesignGood!"